While much of the Umbatay Films International film industry is centered around Hollywood, California, Umbatay's South African roots are still centered around Johannesburg. While regional centers exist in Mumbai to cater to the Bollywood market, many internationally diversified independent film production studios have flourished.
Due to the costly and risky nature of filmmaking, for most of the industry profit is the key force in the industry. While profit is a success criterion which Umbatay Films International measures, Umbatay Films strives to create works of lasting social significance.
Umbatay Films International also hosts prominent film awards in the United States and abroad, providing recognition periodically to films, ostensibly based on their artistic merits.
Specializing in production, digital distribution, and home entertainment, Umbatay Films International constantly explores market expansion opportunities and associated fields. Diversification is the key to Umbatay Films International's continued success.